Julie’s Story



Have you seen the recent “lifestyle” television ad in which a woman of fortyish is expressing her desire to lose weight? Which one of a thousand you ask? This ad is peculiar because it doesn’t really hardsell anything. It shows a woman being active, laughing with friends, etc.

There are two moments in this commerical that drive me nuts: 1) said woman is standing on a scale, we see her side profile, her body is awesome; 2) said woman is sitting in a chair, we see her side profile, her body is awesome. Seriously, she could have hosted the 20 Minute Workout back in the day.

The ad ends with “Ask your doctor about Julie’s story…” This is where I become suspicious… is it a pharmaceutical ad? Under Canadian law, when advertising prescription drugs to the public, companies can only state the name, price and dosage of a product, and not what it is used to treat (assuming this is a Canadian ad). In this case, whichever evil mega-drug lord it is chose not to convey a drug at all. Instead we’re treated to vague notions that thin women need to lose weight to be happier (even if it’s five pounds) and can do so by asking their doctor about Julie.

There are two issues here. One is our ridiculous culture of thin and I think I’ve said enough here. The other issue is health care. I’m certainly five pounds overweight… does this mean that the next time I go to the doctor, she might say, “have you heard of Julie’s story? Let me tell you…” if I don’t ask first? Is there incentive for her?

Doctors should not be pushed to act as ambassadors to further the agenda of a money-lording corporate drug empire who plays on cultural insecurities. But they are and at the same time we’re getting farther and farther away from healthcare solutions based on diet, excercise, centuries of learning, healing etc.

It makes me angry. Who is there to trust anymore?

UPDATE: lilyonthedustbin.com/thedustbin/archives/000049.html

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4 Responses to “Julie’s Story”

  1. time4mercy says:

    Hey! Great minds think alike. 🙂 This commercial drives me batty, too. I re-Googled the line “ask your doctor about Julie’s story” and found you.

    Glad to see someone else is cheesed off!

  2. Lotta says:

    I did ask my doctor about “Julie’s Story”. She had seen the commercial but hat no idea what it is all about. Does anybody know?

  3. TS says:

    This commercial drives me batty, too.

    Me too …

  4. Tiffanie says:

    This ad is for an American drug called XENICAL – for people with BMI’s over 30 (considerably over weight) it is an anti-obesity drug. Side effects include flatulents, anal leakage and the inability to control bowel movements. Sounds like a hoot!
    I guess the women in the ad are the AFTER photos?