When words kill…



Sitting in a meeting this week discussing a summer project in which teens are the customary victims of our marketing love, I hear these words: “we’d like to euthanize this event”.

I think poor kids, but sure… them, this event and you too!

Of course the word intended is youthanize, a neologism to add to the list, just like impactful or synergize. Impactful is the one that makes me cringe the most, I can’t stand that word. In my copywriting days in radio, my boss would use it every day to coach me and describe the right approach to writing radio spots. Aurgh!

My favourite definition of neologism is #2, from Merriam-Webster:

Main Entry: ne·ol·o·gism
Function: noun
1 : a new word, usage, or expression
2 : a word coined by a psychotic that is meaningless except to the      coiner

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One Response to “When words kill…”

  1. geordie says:

    Reminds me of a lack-wit actor I used to know who’d wander around professing his fondness for malapropisms – pronouncing it all the while with an extra “m” so it became “malampropism” – surely there should be a word for these people – perhaps instead of “morons” we should call them “more-wrongs”