A radical new way to do business…



The Nestlé Corporation, the world’s largest food manufacturer, has successfully secured a patent on genetically modified coffee.

I can hardly contain myself.

They say their biotech coffee has a higher level of solubility in water, which increases flavor and caffeine levels per cup.

Excellent, more caffeine. Maybe they could add a little nicotine in there too…

Nestlé is also in the process of patenting genetically manipulated yogurt bacteria and genetically modified cocoa.

They’d patent breastfeeding if they could.

Nestlé promotes genetically engineered foods while claiming, “the Fair Trade approach is not a solution.”

With pure profits driving your decisions, of course not. This, from the same company who would like nothing more than to monetize (there’s that creepy word again) the world’s water supply.

Water is a public resource, not a commodity. Let’s say it again, water is a public resource, not a commodity.

I’ve read that Nestlé’s CEO offers some pretty choice bullshit to this effect in the documentary We Feed The World – which I hope to see soon. It’s not surprising, they have the most to gain being they’re also the world’s numero uno supplier of water. Mix in some of that nice baby formula and you have the perfect cocktail to control consumption, from the cradle to the grave. Starts to smack eerily of Big Brother, “he who controls the food…”

Speaking of water and food, I heard an inspiring story on the CBC yesterday about a UN endorsed, Canadian water company called “Earth Water International“.

“Earth Water is a company conceived entirely for one purpose. It is Earth Water International’s mandate to use 100% of its net profits to fund water aid programs in the places that need it most.

We have invented a new type of corporation. Our corporation is one that does not pillage the developing world to improve its bottom line, because bottom line is to save the lives of people in the most desperate of situations.”

From what I gathered from the CBC interview with CEO Kori Chilibeck, this is the first time a company has been endorsed by the UN.

There’s a great interview with Edmonton’s weekly here.

BUT guess what? Even though they’re growing and doing well, they’re experiencing some difficulty getting appropriate space in stores because the top dogs (Coca-Cola, Nestlé, Pepsi etc) control or buy the shelf space. No big surprise there.

Kori says, based on their own market research, Earth Water is 2-3x more likely to be purchased by a consumer when placed in proper context, ie: on the water shelf next to Dasani or Evian. No doubt.

It’s really simple. People want choice. People want to buy responsible goods.

This is a good news story! Share it and look/ask for Earth Water in your local shops. This could be the new business model of the future.

Money is a tool, not a goal.

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3 Responses to “A radical new way to do business…”

  1. Tanja says:

    Thanks for sharing this! Interesting read…

  2. Patrick says:

    Fantastic company!!
    Let’s help these guys and the world.
    You don’t have to change your behavior.
    You just have to buy water: Earth Water… so simple!

  3. lilydustbin says:

    No, ultimately we need to change our behaviour and stop consuming the way we do. But P, that’s just not going to happen overnight. It’s not. So, what are the some of the steps to getting there?

    Well, if you do buy bottled water, why not buy from a company that’s giving 100% of its profits to fund water aid programs?

    And of course “buy” is the key word. Buying is the problem right? We can’t solve the world’s problems with consumption. But people who lack clean water lack basic autonomy in ways we can’t understand. So, for the time-being, can we look at a model like Earth Water as a temporary tool to help those lacking resources get on their feet and begin the process of governing their own lives?

    We can’t compare Earth Water to the very problematiic carbon credit programs (ie, fly to Los Angeles and buy $15 worth of trees and you’re ok!) which do not address the fact that we need to change our behaviour. In fact, they encourage the western mentality of buying our way out of trouble and it troubles me greatly.

    But I don’t think Earth Water falls into that category.

    I find it really difficult to decipher where you’re coming from P. I wish you left some contact information, because I’d love to discuss this with you further.