I’ve just been introduced to impactful’s bastard best-friend, “incentivize”.

Poo, I say.

It’s on my mind because earlier today I heard both impactful and incentivize used in a CBC interview within seconds of each other.

I am by no means a grammar person. In fact, I have no idea what the hell I’m doing, I just trust my gut or if I’m in doubt, I look it up.

BUT hearing or reading these non-words like impactful and incentivize just kills me; the latter which we’ll no doubt hear a zillion times a day until the next fad word comes along. And their “viral” (oops, killed another pixie …) nature makes them even more unbearable. Remember “synergy”?

Now that I have to run away gagging and carrying the burden of nine, maybe ten pixie deaths, I’ll leave you with this: I don’t want to be incentivized anyway and don’t try to incent me either.