Incentivize is not a word.
I’ve just been introduced to impactful’s bastard best-friend, “incentivize”.
Poo, I say.
It’s on my mind because earlier today I heard both impactful and incentivize used in a CBC interview within seconds of each other.
I am by no means a grammar person. In fact, I have no idea what the hell I’m doing, I just trust my gut or if I’m in doubt, I look it up.
BUT hearing or reading these non-words like impactful and incentivize just kills me; the latter which we’ll no doubt hear a zillion times a day until the next fad word comes along. And their “viral” (oops, killed another pixie …) nature makes them even more unbearable. Remember “synergy”?
Now that I have to run away gagging and carrying the burden of nine, maybe ten pixie deaths, I’ll leave you with this: I don’t want to be incentivized anyway and don’t try to incent me either.
If only we could figure out how to monitize the killing of these here Pixies!
Business. The same world that brought you all the sports metaphors, too (going the extra mile, the long shot, the Hail Mary, etc etc)Gah.