Sexism with a yummy layer of vintage frosting on top – yum!
The twee-pop sound in the ad reminds me of The Free Design, but not a fraction as good as the Dedrick clan:
I’m also struck by the strangeness of the term “mindsticker” – that’s the best neologism the madmen could come up with? It exudes creepy, Christopher-Walken-in-Brainstorm creepy.
Dr. Michael Anthony Brace: I made that for you. It’s a gift.
[hands her the tape and sets the large silver metal case on the bed]
Karen Brace: What is it?
Dr. Michael Anthony Brace: It’s me.
Do you remember that scene? It haunts me, it lives in me – you could say it’s my mindsticker.
Frankly, the whole concept of mindsticking frightens me.
Tab ad via Feministing