Response to a blog post written by Bob Lefsetz: Opening Up
Working with many Fortune 500 non-music clients these days in the digital space, I will tell you that almost all of them are heavily involved in at least listening to– and most engaging with– the consumers of their brands — and I mean the good the bad and the ugly. The music biz is virtually archaic compared to what some of these CPG, travel, industrial,and even insurance brands are doing. The big shots at the blogging and social media conferences are not what the former hipsters look like. At sxsw, it’s the interactive conference where all the competition and posturing is to sponsor and participate in panels. Everybody flies out before the music people show up. Hip has left the music industry building long ago and transparency is King.