Sitting in a meeting this week discussing a summer project in which teens are the customary victims of our marketing love, I hear these words: “we’d like to euthanize this event”.
I think poor kids, but sure… them, this event and you too!
Of course the word intended is youthanize, a neologism to add to the list, just like impactful or synergize. Impactful is the one that makes me cringe the most, I can’t stand that word. In my copywriting days in radio, my boss would use it every day to coach me and describe the right approach to writing radio spots. Aurgh!
My favourite definition of neologism is #2, from Merriam-Webster:
Main Entry: ne·ol·o·gism
1 : a new word, usage, or expression
2 : a word coined by a psychotic that is meaningless except to the coiner