Why am I surprised??!



Seinfeld did it shamelessly. You see it in movies and on television all the time. Even my favourite bands are hustling cars as I write this. Everyone is joining the product placement game or licensing their work to big business, so it seems… and I think it sucks.

It’s not about the dreaded 90s cliché of selling out. Really. It’s one thing to create a piece of art for its own sake to then find there’s commercial interest; think Flaming Lips. But it’s quite another to be “commissioned” by a fast food joint to create a hit song featuring a burger. Or to remake a classic movie to sell hot little cars (think The Italian Job). It really stinks.

Am I naive? From today’s Globe and Mail, Ronald McDonald recruits a new posse

Radio, other than the CBC and a handful of online stations, is already impossible to listen to given how many obnoxious ads we’re subjected to in a given hour. Now we’re being asked to accept direct advertising in songs too? Will radio stations accept this? Is this just a clever way to circumvent paying for allotted ad space?

Author Jim Munroe is much more elegant in discussing the subject: “There’s lots of good reasons for corporate brands to appear in art. Realism, for instance — they’re a part of the world, like it or not, and no-name products can be jarring. But product placement is like inviting someone to a party just because they have a car — on the surface, everyone wins, since the driver gets to go to a party, and no one has to pay for a taxi. But it casts an insincere light over the whole affair.”

One of his books, Everyone In Silico, imagines a future landscape that’s even more commercial than our own today.

Munroe says, “I felt silly about giving companies free advertising, so I invoiced ten of them for product placement. I got a few responses (though none with enclosed cheques) so once the invoices were past due, I wrote follow-up letters.”

Check out Munroe’s philosophy and letter writing campaign. It’s genius.

Share if you like this post:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • email
  • Google Buzz
  • LinkedIn
  • PDF
  • Posterous
  • Tumblr

Your future wife



wife.jpg

Recently I went to an old paper show and sale at the CBC and I came across a set of penny arcade cards from the 1930s. The novelty “horrorscopes” foretold life with your future mate.

I’m in love with the cards, they’re silly and so funny. I just have to build some sort of online penny arcade to house them.

A goal for this year perhaps? In the meantime, I’ll post one periodically for your reading pleasure.

Share if you like this post:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • email
  • Google Buzz
  • LinkedIn
  • PDF
  • Posterous
  • Tumblr

Fight the TatAd



I always have the best intentions when I buy a newspaper, book or magazine – ‘yes, of course I’ll read that one evening this week’. Well, why then is there a pile of magazines and newspapers in my living room dating back to 2003? Because information accumulates too fast and I have the attention span of a gnat.

It’s comical (but downright tragic when pre-menstrual – “I suck, I’m dumb, everyone knows it”) how I continue to imagine myself some superhuman capable of keeping up with everything I’ve ever had the slightest interest in. Maybe it’s my secret renaissance woman trying to escape – best case scenario. Simply put, I am overwhelmed with the need to know this and that and then suddenly there’s a new this and that which trumps the first this and that and before you know it I don’t even know exactly what it was I was interested in reading in the first place.

My vow: slow and steady, tackle the pile before moving on to anything new.
[…]

Share if you like this post:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • email
  • Google Buzz
  • LinkedIn
  • PDF
  • Posterous
  • Tumblr

It’s a Spring Thing?



springterror.jpg
photo: Now Magazine

I ran across the above photo in this week’s style section in Now Magazine. If this hideous little fashion number really represents the styling we can expect to see all summer, I’ll gladly take another three months of mitts & parka – please and thank you! (Are those lime green bicycle shorts – avec stilettos?!!)

Share if you like this post:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • email
  • Google Buzz
  • LinkedIn
  • PDF
  • Posterous
  • Tumblr

How do you explain this?



I was in a cab last night, feeling super-anxious as I was stupidly late to meet a friend for dinner. Adding to my impatience was the fact that the weather had turned snowy (aren’t we two seconds away from spring, wtf?) and the cab driver was taking it easy, aurgh! I didn’t care that the minivan in front of us was dangerously sliding all over Bathurst, I was late for dinner!

Sitting smack dab in the middle of the taxi’s backseat, I was positioned a little higher than usual – making my line of sight clearly visible to the driver through the rearview mirror. But I wasn’t conscious of this yet.

The cabbie asked me, “east or west of Bathurst?”
[…]

Share if you like this post:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
  • email
  • Google Buzz
  • LinkedIn
  • PDF
  • Posterous
  • Tumblr
 Page 165 of 173  « First  ... « 163  164  165  166  167 » ...  Last »