If it says guacamole, for god’s sake, don’t assume avocado…

Some newspeak madness:

A Los Angeles woman sued Kraft Foods Inc. for fraud and deceptive labeling last week, claiming that its Kraft Dips Guacamole dip — which contains less than 2 percent avocado — is misleading consumers.


Kraft’s guacamole — one of the best-selling avocado dips in the country (US) — contains mostly starch, large quantities of partially hydrogenated coconut and soybean oils, and blue and yellow food coloring to give it a green color.

According to Claire Regan, vice president of Kraft Foods corporate affairs, the company is in the process of re-labeling its guacamole dip to make it more clear to consumers that the dip is merely guacamole-flavored dip. Regan said the change was not associated with Lifsey’s lawsuit.

We think consumers understand that [the dip] isn’t made from avocado,” Regan said. “All of the ingredients are listed on the label for consumers to reference.”

Right… so you think consumers understand that the dip is not really made from much avocado but you’re changing the labels to make it more clear anyway.

Hmmm… thank you PR Robot, you’ve really made the grade. Anyone else smell the bullshit?

Source: http://www.organicconsumers.org/2006/article_3503.cfm

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One Response to “If it says guacamole, for god’s sake, don’t assume avocado…”

  1. Good on this woman for calling Kraft on their crap (all puns intended).

    Educating the public on healthy and diverse eating is hard enough without companies they trust feeding them crap in disguise as good stuff.