Sir Paul says music to the masses has always been his aim.

From Billboard: “McCartney To Anchor New Starbucks Label – After weeks of speculation, Paul McCartney is now officially the first artist signed to Hear Music, a new joint label formed by Starbucks and the Concord Music Group.”

Why do I feel like coffee, Starbucks and McCartney are the big winners here, while music remains a loser?

In a statement, Sir Paul said of Hear Music: “For me, the great thing is the commitment and the passion and the love of music, which as an artist is good to see. It’s a new world now and people are thinking of new ways to reach the people, and for me that’s always been my aim.”

Really? So how come, in this “new” world in the year of our lord 2007, I still can’t find my favourite Beatles albums on iTunes? Sure, EMI seems to be working out some sort of deal post-lawsuit, but I just can’t believe it when Sir Paul says he’s commited to bringing music to people in new ways. There’s no doubt – he’s commited to business first … o-b-v-i-o-u-s-l-y.

And coffee? Puh-lease… snore.

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